Since 2001, Harley-Davidson utilized a highly interactive Web site at www.harley-davidson.com. Their model is unique in the industry in that, while the online catalog is viewed from the Harley-Davidson Web site, orders are actually distributed to the participating authorized Harley-Davidson dealer that the customer selects. In turn,those dealers fill the order and handle any after-sale services that the customer may require. In addition to purchasing, customers actively browse the site, create and share product wish lists, and utilize the dealer locator.