Creative Tourism in Dubrovnik – why, who and what for?
One of the highest European levels of cultural tourism is reached in Dubrovnik. Tourists that travel to Dubrovnik for cultural motives are far more numerous (26%) than the national average (10%) (Institute for Tourism, 2007). This small medieval town is best known for the exquisiteness of world cultural heritage that is showcased within the ancient city walls and which is still a living place. Saying that, Dubrovnik as a city is far less lively than it was a thirty years or just a decade ago, as it is slowly but surely being sold off to holiday home real-estate agents which inevitably leads to increased seasonality; it is overcrowded during the season and desolate during the winter months. Statistics show that the peak season