address the recipient. If you have their name and company in your database,
feed it through into the email to make it more personal: “dear {name}, I see
that you work for {company} in the {category} industry. my new offer may
interest you.” (If you are sending a targeted email to one industry that is
identified in your database, add that industry.)
• date. always date your newsletter. most email distributors do this
automatically.
• Be specific. State who you are and why you are emailing in the first line or two
of copy. keep your message to the point and professional.
• Images. Visuals are always a hassle since many email clients shrink images to
keep the file size down. not everyone is able to download images and a slow
internet connection can make the process time consuming and frustrating.
newsletter templates usually include some images, like logos, but use them
sparingly. You should still be able to understand the main message of the
email without seeing the images.
• top to bottom. Put the most valuable content at the top of the message in
case a recipient only previews the email instead of opening it.
• Back to your website. always think of ways to direct readers back to your
website after they have read the email. try adding in a few hyperlinks to
relevant pages on your website or blog.