The Golden Arches are one of the world's most familiar symbols.
- other than Santa Claus, no character in the world is more recognizable than Ronald McDonald
Industry analysts say
-"the Golden Arches did for greasy spoons what Holiday Inn did for roadside motels in the 1950s and what Sam Walton later did for the discount retail store.
-" McDonald's is much more than an ordinary fast-food chain. It is cultural mirror Ithat] reflects the evolution of American eating habits."
-While a changing marketplace provided opportunities for McDonald's, it also presented challenges.
- The company has struggled to address shifting consumer lifestyles and its market share fell more than 3% between 1997 and 2003. in 2002 the company posted its first-ever quarterly
-What happened? In this age of obesity lawsuits $5 lattes, McDonald's seemed a bit out of the times
•consumers were looking for fresher, food and more upscale atmospheres