MAJOR ACHIEVEMENTS IN 2014 AND OUTLOOK FOR 2015
Post Publishing Groups’ Digital Media business unit continues to be highly successful as a leading online news portal, digital content subscriptions, and job recruitment services. This business unit also operates various websites and mobile apps sites for smart phones or PC/tablet devices such as the Bangkok Post Online and Post Today Online.
E-newspaper subscriptions to the Bangkok Post, Post Today and Student Weekly continue to increase through use of additional marketing channels and easier payment methods, driven by a new generation of media savvy consumers, together with availability of improved and more affordable smart devices and associated access costs.
Online job recruitment activities continue to grow, with more positive potential being seen once the Asean Economic Community (AEC) is formally established and allows a freer flow of human resources among Asean members. Therefore, continuing enhancements to this application are being made to facilitate ease of use and, thereby, attract both more recruitment advertisers and job seekers users on a regional-wide basis.
Continuing efforts will be made during the coming year to expand the Group’s digital media content and products coverage, together with adding new digital media applications, enhanced presentation format, and ease of use. This will enable the Group to capture more and more users accessing the Group’s various online products or services together with a potentially expanded advertiser base.