As eCommerce across APAC continues to grow at phenomenal rates, brands and retailers who want to
expand their global footprint must take into consideration the key characteristics of this region: a growing
middle class with greater spending power, an online population that is highly plugged into social media,
increasing adoption and innovation of new technologies, particularly in the mobile and payments space,
and a growing appetite for international products. Driven by unrelenting internet usage brought about
by growing PC sales, the increasing availability of broadband and 3G connections and, more recently, the
abundance of affordable mobile devices and mobile subscription rates, the Asia Pacific online consumer
is more sophisticated and tech-savvy than ever before. They surpass their North American and European
counterparts in terms of online social engagement and are increasingly lucrative for online retailers.
However, this highly lucrative region is also highly diverse. Individual markets differ in terms of culture,
legal regulations, mobile usage, social media platforms, payment systems and infrastructural and logistics
development, making a blanket solution unviable. The answer is localization. Apart from speaking
the language of its consumers, brands need to gain a deep understanding of consumer behavior and
preferences, coupled with a flexibility to adopt unique approaches that address the unique needs and
preferences prevalent in each market.
Equally important to ensuring eCommerce success is working with strategic partners equipped with local
knowledge and extensive reach across the region. By having a supportive ecosystem of trusted technology
and logistics partners, retailers can look forward to valuable insights and support, agility and scalability
that will allow them to grow their business across multiple geographies and languages. With localization
in place and a robust network of regional support, brands can forge ahead with a market entry strategy
that best suits their objectives, capabilities and strengths to realize Asia Pacific’s full eCommerce potential.
As eCommerce across APAC continues to grow at phenomenal rates, brands and retailers who want toexpand their global footprint must take into consideration the key characteristics of this region: a growingmiddle class with greater spending power, an online population that is highly plugged into social media,increasing adoption and innovation of new technologies, particularly in the mobile and payments space,and a growing appetite for international products. Driven by unrelenting internet usage brought aboutby growing PC sales, the increasing availability of broadband and 3G connections and, more recently, theabundance of affordable mobile devices and mobile subscription rates, the Asia Pacific online consumeris more sophisticated and tech-savvy than ever before. They surpass their North American and Europeancounterparts in terms of online social engagement and are increasingly lucrative for online retailers.However, this highly lucrative region is also highly diverse. Individual markets differ in terms of culture,legal regulations, mobile usage, social media platforms, payment systems and infrastructural and logisticsdevelopment, making a blanket solution unviable. The answer is localization. Apart from speakingthe language of its consumers, brands need to gain a deep understanding of consumer behavior andpreferences, coupled with a flexibility to adopt unique approaches that address the unique needs andpreferences prevalent in each market.
Equally important to ensuring eCommerce success is working with strategic partners equipped with local
knowledge and extensive reach across the region. By having a supportive ecosystem of trusted technology
and logistics partners, retailers can look forward to valuable insights and support, agility and scalability
that will allow them to grow their business across multiple geographies and languages. With localization
in place and a robust network of regional support, brands can forge ahead with a market entry strategy
that best suits their objectives, capabilities and strengths to realize Asia Pacific’s full eCommerce potential.
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