Location-Based Mobile Marketing Technologies
Two types of location-based marketing techniques
Geo-aware techniques
Identify location of user’s device and target ads, recommending actions within reach
Geo-fencing techniques
Identify a perimeter around a location and target ads and recommendations within that perimeter
Identifying locations
GPS signals
Cell-tower locations
Wi-Fi locations
geo-aware techniques that identify the location of a user’s device and then target marketing to the device
geo-fencing techniques that identify a perimeter around a phys- ical location, and then target ads to users within that perimeter, recom- mending actions possible within the fenced-in area