Each of the four statements can have serious public relations and financial consequences for the company
whose employee tweeted or posted the information. The impact can be even more serious if that company
is publicly owned. The first two statements will create a public perception that the company is doing poorly
or will continue to experience loss, and shareholders may begin to sell off their stocks, reducing the value of
the company. The third statement will raise concern amongst the company’s customers who have purchased
the software, possibly tempting them to investigate competitors’ solutions. And the fourth statement, which
actually occurred to a well-known, nationwide fried chicken company in 2008, will certainly give customers
second thoughts about going to visit the restaurant, even if the video wasn’t real