Thanks for your reply on this but I have just started using Product Ads and found I only have about 1/4 of my listings or less that are in the buy box partly because I prefer to ship direct from home I expect.
My question is, why does a product have to be in a buy box to be able to be used in Amazon Ads??? This is a ridiculous rule as I would like to possibly be able to promote a lot of my products on there but can't as they are not in the buy it box. Some are used so have little or no chance of ever going in the box, Some are new and high priced (but still the lowest) but the listing does not have a box.
Please pass on to your bosses that all listings should be elegible to be used in Amazon Ads. The rule is ridiculous.
Thanks, Rob