because my original title ("Whatever Happened to the Fucking Christs?") was off-putting to quite a few people (including iTunes, who refused to accept my audiobook podcast of the novel--http://funnsylvania.com/podcast--until I changed the name) . I prefer the original, but I've come to appreciate the clunkiness of the new one, which is meant to sound like a) the name of a blues song, and b) an impossibly lofty goal. My general rule, though, is: the stupider, the better. Perhaps that's partly why I'm so unsuccessful.