In the sector of production and sale of tortillas, the trend should be of an alignment of prices
with those of flour and other costs incurred by the sector. It is a segment with a significant number
of small establishments, with easy access to new producers and competition with other products.
Suffice to recall that, as mentioned before, the consumption of tortillas had declined by 10% in the
ten years prior to the crisis, due to the substitution by other products in the face of the increase of
per capita income and the elimination of price subsidies (GILES, 2008).