EVENTS | PEOPLE
This Is How You Get Press to Show Up at Your Event
By admin on Feb. 10, 2016 - 12:00 PMComment
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BUILD A BEAUTIFUL EVENT, AND THEY WILL COME. / PHOTO CREDIT: SPLASH
This is a guest post by Ben Hindman CEO and co-founder, Splash.
Getting press to your events impresses your clients, builds brand visibility, and (in an ideal world) results in some media coverage. But when journalists are getting 10 to 20 press invites a week (we know—we asked them), how do ensure your event gets on their to-do list?
In order to get insights on what really convinces the media to attend press events, we asked 16 journalists from outlets like Men’s Health, Refinery29, Entrepreneur and International Business Times. Besides general uniqueness, proximity to the venue and not scheduling things during their work day, the invitation itself was the biggest selling point.
Here are 11 things you can do to get their attention in your next event invitation: