. Several factors influence the demand for tea, including the traditional price and income
variables, demographics such as age, education, occupation, and cultural background. In an earlier
analysis of the United States tea market the Secretariat found that both income and prices had little
impact on consumption, but demographic factors did. The study also revealed that health had a greater
influence on tea consumption which led the Group to recommend strengthening consumer awareness
of the health benefits of tea consumption through an international generic promotion programme.
. Several factors influence the demand for tea, including the traditional price and income variables, demographics such as age, education, occupation, and cultural background. In an earlier analysis of the United States tea market the Secretariat found that both income and prices had little impact on consumption, but demographic factors did. The study also revealed that health had a greater influence on tea consumption which led the Group to recommend strengthening consumer awareness of the health benefits of tea consumption through an international generic promotion programme.
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