Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Japanese brand Honda, Toyota and etc. Therefore, Honda wanted to change their beliefs in introducing ego-friendly cars which is Honda Civic Hybrid.
Language barriers Honda is moving to worldwide business so they deal in the English language easy for customer to understand.
In UK, cars product are not too expensive as in other high tax country. Therefore, consumers rather to purchase high quality automobiles from western country such as BMW, BENZ, BENTLY and etc.