The emergence of mobile commerce (m-commerce) has
gained the attention of both practitioners and researchers due
to its potential impact on business and industry [7]. Unlike
e-commerce, m-commerce allows transactions to be conducted
through mobile devices over a wireless telecommunications
network [48]. With m-commerce, users are no longer bound
by geographical constraints as those in e-commerce [3].
M-commerce allows users to access the Internet, anywhere,
anytime. Given that the number of mobile phone subscribers is
overtaking the number of Internet users in some countries,
telecommunication companies understand the potential of
m-commerce and have invested heavily in its development
[14]. One country which has captured the attention of telecommunications
andm-commerce businesses is China. China is
one of the world's largest mobile markets in terms of the
number of subscribers