After Sensables were introduced to the sales force, consumer taste testing was undertaken. According to Schutz, a few of the products were modestly “Tweaked” the chocolate-chip finger cakes and cookie bars received more chips, and more orange flavor was added to orange finger cakes. The chocolate doughnut was dropped, as customers didn’t like its taste or its appearance. The consumer testing delayed the launch by a few weeks. Once the final adjustments were made to the product line, Sensables were launched in and around Philadelphia on August 10, 2004. The launch received coverage in Philadelphia area newspaper and on news radio.