According to Gavriel Salomon, different media forms recruit, and develop, different cognitive processes. His seminal book, Interaction of Media, Cognition, and Learning, provides evidence for this premise. He demonstrates that repeated exposure to cinematic codes presented on film, such as the zoom technique, leads children to internalize these codes. In one experiment, eighth graders who watched a film that used repeated zooms achieved higher scores on a search task that required them to find details in a complex display.