We have decided that we want to drive change within the company. We had a lot of different ways that we touch customers. We have customer satisfaction surveys, interactions with customers in the field on a continual basis, interactions with channel partners, as well as targeted surveys and a portal built to capture all end user data. CRP folds all that information into CFI. CFI compares all this information to the CFI 150 index and spits out what the comparison determines are the company’s top ten issues with Cisco. The program focuses on the bad stuff, whatever doesn’t work. Customer information is the pulse. We need to be able to understand our customers. We want to data mine them so we know what makes them tick.
Cisco then rolled out two initiatives with high visibility to its customers, Customer Value Summaries (CVS) and the Customer Champion Program.