Economists emphasize the economic effects of tourism on the economy. The speedy growth of tourism causes an increase in household incomes and government revenues through multiplier effects, improvements in the balance of payments, and growth in the number of tourism-promoted government policies. As such, the development of tourism has usually been considered a positive contribution to economic growth .
Thailand embraces a rich diversity of cultures and traditions. With its proud history, tropical climate and renowned hospitality, Thailand offers great potential for the development of tourism provide an extensive discussion of the various studies that have been conducted to determine the perceptions of international visitors about the image of Thailand. The results found that Thai residents and international visitors confirmed that cultural sightseeing, friendly people and food were significantly important when thinking of Thailand as a tourist destination, while international visitors felt that nightlife and entertainment were significantly more important than that of Thai residents.