The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women. In some instances, sports apparel companies, like Adidas and Puma, have begun collaborating with fashion designers in order to produce new styles which will broaden their product lines.
The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women. In some instances, sports apparel companies, like Adidas and Puma, have begun collaborating with fashion designers in order to produce new styles which will broaden their product lines.
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