Pebble Technology Corporation raised $10.3 million through a Kickstarter campaign running from April 11, 2012 through May 18, 2012; this was the most money raised for any product on the site at that time. Best Buy, an American consumer electronics corporation, began selling Pebble smartwatches in July 2013, and sold out within five days. As of 31 December 2014, Pebble had sold its 1 millionth smartwatch.[4]