Chapter 4: Tourist Motivation
Tourist motivation The previous section looked at travel and tourism demand in general. In this section we now turn to a specific part of the demand process: tourist motivation. Motivation is the most important but, at the same time, most complex element of tourism demand. On the one hand, it has been described as one of the most basic and indispensable subjects in tourism studies – without motivation, there would be no demand for tourism. On the other hand, a complete understanding