What do you offer to customer
1.What customer problems do we solve and what needs do we meet?
2.What are the products and services we put in place to accomplish this?
Who (customers)
1.what customers and customer segments do we mainly serve?
2.What kinds of relationships do our customers expect and how do we maintain them?
3.Who are our most important customers?
4.Who are important stakeholders that need to be considered?
5.What distribution channels do we use to serve our customers?
6.Who influences our customers (opinion leaders, stakeholders, users)?
7.Do different departments address the same customer segments differently?