As an organization manager, keep these guidelines in mind:
• Use an in-house e-business division to provide tight integration between the Internet operation and the traditional operation and leverage the brand name, customer information, suppliers, and marketing muscle of the parent company.
• Create a separate company if the e-business unit needs greater autonomy and fexibility to adapt to rapidly changing market conditions.
• Consider a blended design that fully integrates the e-business with the traditional business if your company is in an industry that competes heavily with Internet-based firms.