Good afternoon, Mr. Top.
Today, we have got urgent e-mail request matter.
Which is about something appeal points to our customers with
very on time seasons(SUMMER) in Japan.
As you know that in Japan, every year has "HEATSTROKE" problem in Summer season,
due to too much hot or too much heat reason on Summer (some place 39 degrees or over now.)
and Japanese are looking for "How to prevent exhaustion from the summer heat" for every year.
For example for other case as bellow;
Incidentally, eels are eaten on the midsummer day of the ox or in order to prevent exhaustion
from the summer heat.
Now, Imai Limited would like to put “COCONUT WATER” to prevent exhaustion from the summer heat
item. Then to prove this, we need some article from news paper or magazine, or website page which
guidance one of preventions for summer heat to drink coconut water etc...
If you have those story or interesting news, which related with prevent summer heat.
kindly please forward or offer us. Also, if you have some sales promotional poster for summer,
kindly please give us your design or original poster. The best is your poster can tell or image Japanese
to drink coconut water will prevent summer heat or related with image can be OK.
We need this information by with in this week, kindly please support us. (I know, there is Buddhist
Holiday on 30 and 31... But please corporate on our request.
Bellow are some articles in Japanese, which promote “COCONUT WATER” can be good tips for
prevent summer heat.
1. 日経トレンディ (NIKKEI TRENDY)
http://trendy.nikkeibp.co.jp/article/pickup/20140729/1059303/?ST=flicklf
(Is effect on heat stroke!? Coconut Water can be summer regular item or common drink in Japan?)
CONTENT: Coconut Water is hot(before booming or trendy) in Japan, especially this year to use coconut
water to prevent exhaustion from the summer heat. Coconut water is called “Nature of Sport Drink” due to
it richness of nutrition, such as low calories, Nature of Potassium, Magnesium, Calcium.
Many coconut waters brand release new products, including VITA COCO(Since 2004), VITA COCO is major
coconut water and entering Japan from last year. This brand is very unique, Madonna and Matthew David
McConaughey investment this brand too. Cococola and other major Japanese brand also trying to release
new coconut water flavor soon with this summer.
2. イロリオ (IRORIO)
http://irorio.jp/canal/20130717/69239/
(Usual Drink for Hollywood Celeb!! Is it good and prevent for edema(swelling) and summer heat?)
Vita Coco is usual drink for Hollywood celeb, Madonna, Rihanna, and Jessica Simpson.
This year, Vita Coco is booming in Japan soon. Coconut water is “Nature of Sport Drink” due to
it richness of mineral, such as Potassium, Magnesium, Calcium and these are expected to be “Fatigue Recovery”
and ”Detox Effect” too. Richness of Potassium is good for Edema or Swelling, Zero Fat & Cholesterol, so that
we can drink for prevent of summer heat by no afraid of sugar content. It is nature of sport drink.(Normal
sport drink contain lots of sugar.)
3. めんてな (MENTENA)
http://www.mentena.com/?p=2183
(Japanese Brand KIRIN :TROPICANA Coconut Water.)
It states that “Potassium fully 629mg!!” How this is great!!
So, if calculated by 100ml = 134mg and if compared with other sport drink
for Potassium as below;
Aquarius Drink(Coca Cola) = http://www.aquarius-sports.jp/ = Potassium 8mg.
Pocarisweat(Otsuka Pharmaceutical Co., Ltd) http://pocarisweat.jp/ = Potassium 20mg.
Roasted Barley Tea(Mugicha) = https://en.wikipedia.org/wiki/Roasted_barley_tea = Potassium 6mg.
Why potassium is good and important, when we sweat, we normally discharged Sodium,
if too much discharged sodium, it become “Low Potassium Disease” then become summer heat fatigue.
To control and balance this in body, we need potassium. So, coconut water is kind of water of life
and keep good balanced in inner body.
We are looking forward to receiving some good news or articles from you soon
with good design poster for promote sales activities in Summer season in Japan!!