The main opportunity facing SIA was the rapid growth in air transport for both passenger and cargo. Today the globe is a much smaller place, people can move rapidly from one continent to another in a matter of hours and more people have the disposable income to afford this. However, there are threats to an airline like SIA from the major national carriers of much larger countries, and restrictive regulation of air routes.
Read more: http://businesscasestudies.co.uk/singapore-airlines/developing-a-competitive-edge/swot-analysis.html#ixzz2lSR223nq
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook