PPC advertising continues to evolve, and formats available range from simple text adverts through to Flash banners and even video adverts. PPC advertising revolutionised the online advertising industry, and today, PPC advertising
generates 99% of Google’s revenue. Google reported revenues of $8.44 billion for the quarter ended December 31, 2010, an increase of 26% compared to the fourth quarter of 2009. PPC is big business! In this chapter, we’ll focus on PPC advertising on search engines and social networks.
PPC adverts on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page.