According to Bill Stephens, General Manager at Cerritos Infiniti, the open rate is high because the video is received by the customer within minutes of vehicle delivery. 97 of these video slideshows were then shared by the customer via social media, a 70 percent share rate. According to Stephens, his dealership uses an iPad Mini to capture images, which works better than using a Smartphone, as the customer feels that the photos/video will then be a better quality than what they could take with their own phone.