New routes to Kuwait City, Bahrain, Ho Chi Minh City, and other route acquisitions will create
differentiation between United and its competitors. Currently, not many U.S. airlines fly to
these destinations. Therefore, United will have the ability to charge higher prices to its
customer. This differentiation strategy will increase the company’s revenue. Coupled with
overall economic growth after recession, new routes will initiate profits for the company. In
addition, normally, it is more profitable to operate international flights than to operate domestic
flights to the destinations with the same distance.