The points in each of the guidelines are general. They are designed to provide direction to areas to explore for relevant data.In each guideline, specific points must be adapted to reflect a company’s products and/or services. The decision as to the appropriateness of specifi c data and the depth of coverage depends on company objectives, product characteristics, and the country market. Some points in the guidelines are unimportant for some countries or some products and should be ignored. Preceding chapters
of this book provide specific content suggestions for the topics in each guideline.