Interestingly, the increasing wealth experienced by Saudi Arabians has not provoked
changes in society’s level of collectivism, as the expectation that this would cause a reduction
in the dependence of individuals on one another has not been met. Rather, Hofstede
found that a strong social framework still exists in the Kingdom, possibly because tradition imperatives, external threats, and long-embedded social forces have been much more influential
on people’s beliefs and behavior than their relatively new-found affluence.