The author’s suggestions for future research is we must know about base of tourist’s usually want, because not all of tourists usually want to experience a genuine ethical relation with others. They just seek a counterpoint to their own desires and expectations.
The images define what is beautiful, what is an attraction, what should be experienced and with whom one should interact. These images often re-present notions of 'really local'.
Tourists can be led to believe that what they are looking at is a timeless culture poised on the edge of change, hence the exhortation in much tourist literature to see it before it is too late, real and authentic is often a kind of 'staged authenticity' which is created and performed by local people in conjunction with the tourism industry