Based on the Boston Matrix, the market situation of Toyota is Healthy. To support this
statement, three products are chosen here – Camry, Prius, & Corolla. These all fall into the
category of Star as they are holding high market share and high market growth. All these three
products are well established and the growth is exciting. These are creating fantastic
opportunities. The only challenge is Toyota needs to maintain its Stars. And, it seems that for at
least a couple of years Toyota will maintain its Stars.