The Vehicle Routing Problem is well known in the Operations Research and Just in Time literature. From
the O.R. point of view, the interest is concentrated on the development of algorithms to achieve an optimal
or near-optimal solution to the problem. From the JIT literature, Vehicle routing is also known as a milk
run and it is a fundamental element to enable JIT integration with suppliers. This work suggests to integrate
both views; O.R. and JIT, into a scheme that has the purpose of identifying and reducing waste in this
activity. An application to the distribution of a bottled beverage in a Mexican company is included.