The research study investigated perceptions of online shopping customers including
advantages and disadvantages of online shopping. Research design employed case study.
As thus, mixed method was used to collect data. A questionnaire was distributed to 40
participants, who were company workers, private business employees, civil officials, and
university students, 10 for each group. Data analysis employed percentage and means. Content
analysis and colored coding technique were used for qualitative data
The research study investigated perceptions of online shopping customers includingadvantages and disadvantages of online shopping. Research design employed case study.As thus, mixed method was used to collect data. A questionnaire was distributed to 40participants, who were company workers, private business employees, civil officials, anduniversity students, 10 for each group. Data analysis employed percentage and means. Contentanalysis and colored coding technique were used for qualitative data
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