Nothing expresses a company’s spirit within their marketing and communication materials better than color. Our Preferred Hotel Group identity uses a pri- mary palette of colors that reflects the richness of our hotel experiences and our passion for excellence. Our identity is made from the deep, royal blue of tropical waters and velvet drapes, crowned with the gold of sunlit hillsides and sparkling chandeliers. The blue and gold of Preferred, tastefully applied, defines us as the brand of elegance and hospitality.