3.4. Supply Chain Collaboration, Competitive Advantage, Environmental
Uncertainty and Organizational Performance
3.4.1. Supply Chain Collaboration and Competitive Advantage
SCC is the involvement of the chain members in coordinating activities that span boundaries of their
organization in order to fulfill end customer need [9]. It is a new necessary strategy for firms to create
competitive advantage [5][28]._ Moreover, it is important in achieving competitive advantage [29]. Supply
chain partnering involves collaborative activities such as sharing information, synchronizing decisions,
sharing complementary resources, and aligning incentives with partners’ cost and risks. Collaboration can
increase joint competitive advantage [30]. Therefore, a positive relation between SCC and competitive
advantage can be proposed as follows.
-: Firms with high levels of information sharing will have high competitive advantage.
-:Firms with high levels of decision synchronisation will have high competitive advantage.
-:Firms with high levels of incentive alignment will have high competitive advantage.
3.4.2. Supply Chain Collaboration and Organizational Performance
Previous research also supported the finding that information sharing [31], joint decision-making [9}, and
incentive alignment [32] facilitate the process of fulfillment improvement. It appeared that the chain
members would be able to perceive the benefits of collaboration if there was a link between joint decision-
making and incentive alignment. This finding strongly support the idea of combining decision
Synchronisation and incentive alignment to support improvement in fulfillment performance. This is in
agreement with [33] who described that the chain members need to joint decisions to associate costs-to-serve
in Order to avoid misaligned encouraging that inhibit them from improving fulfillment performance.
Therefore, a positive relation between SCC and organizational performance can be proposed as follows.
- Firms with high levels of information sharing will have high organizational performance.
- Firms with high levels of decision synchronisation will have high organizational performance.
- Firms with high levels of incentive alignment will have high organizational performance.