Purposeful communication is most effective when it is valuable to stakeholders. The way information is conveyed to employees in schools and to other stakeholders can have a direct impact on school culture. Every school district, whether large or small, should evaluate annually how effectively communications are transmitted as technology innovations continue. Being prepared for these innovations is vital because, no matter the focus of technology use today, tomorrow may bring a whole new gamut of technological possibilities. Being prepared to use these innovations for purposeful organizational communication is vital to school district leaders.