Great - thanks Shaii. I'll comment back tomorrow. It's going to be a long process for me to transfer all of the concepts for merchandising. Our visual language is unique as we're in an east vs west design paradigm, as well as education vs consumer, and to make it even more complex, a corporate vs entrepreneurial thought process. Our merchandising concepts have to embody those three core principles so let me guide you in the beginning and the when you've mastered those languages you'll take over. We are in constant evolution. The core belief is to create systems that foster both strategic and creative thought.