Employee Attitude
This study highlights the important of employees attitude including their ability andwillingness to help, attention, and create consumer confidence in the airline industry. Theimportant of this factor is evidenced by the magnitude of influence (β)this factor on customer satisfaction in both full service airlines and low cost airlines. The importance of this factor indicates that the human factor is very important in determining both for safety and comfortof the flight (Babbar & Koufteros, 2008), although the airline industry is a highly technologyindustry. Thus, the passagers always expect that the airlines have employess with positiveattitude that will lead customer to be more confidence that the flight is safe (Babbar &Koufteros, 2008). With this explanation, it is plausible that how well the employees provideservices is an important factor in determining customer satisfaction.
Employee AttitudeThis study highlights the important of employees attitude including their ability andwillingness to help, attention, and create consumer confidence in the airline industry. Theimportant of this factor is evidenced by the magnitude of influence (β)this factor on customer satisfaction in both full service airlines and low cost airlines. The importance of this factor indicates that the human factor is very important in determining both for safety and comfortof the flight (Babbar & Koufteros, 2008), although the airline industry is a highly technologyindustry. Thus, the passagers always expect that the airlines have employess with positiveattitude that will lead customer to be more confidence that the flight is safe (Babbar &Koufteros, 2008). With this explanation, it is plausible that how well the employees provideservices is an important factor in determining customer satisfaction.
การแปล กรุณารอสักครู่..
