2. “Hybrid approach” to analyzing qualitative data
As textual data is hybrid in nature and contains both qualitative and quantitative
aspects (Kane and Trochim, 2007; Miles and Huberman, 1994), we argue that
researchers need to apply different data analysis methods in order to fully extract
all value encompassed in the data. Triangulation or mixed-methods approaches can
incorporate different analysis methods. However, these analysis methods do not
intertwine qualitative and quantitative analyses simultaneously on the same textual
data set (Bazeley, 2009) as we will show in the following section.