Rarely in Adolph Coors Company's 113-year history has there been a year with as many
success stories as 1985." Coors's annual report for 1985 went on to cite records set by the
company's Brewing Division. In a year when domestic beer consumption was flat, Coors's beer
volume had jumped by 13% to a new high of 14.7 million barrels. And its revenues from beer had
topped $1 billion for the first time in the company's history.