Threat of Substitute Products
Although Procter & Gamble has to deal with the presence of various substitutes in market nowadays, however quality offered by P&G in its all products ensure the sustainability of company in market all over the world. In this regard company has adopted variety of collaboration strategies with their customers in order to develop better understanding of consumer demands and their response.
These factors allow the industry to know about their buyers that are they happy with Procter and Gamble products or will choose some other brand over Procter and Gamble. The quality in Procter and Gamble products is always maintained and it ensures costumer trustworthiness and value for their money.
Threat of established rivals
Procter and Gamble is one of most successful company offering quality products in present times. For more than half of a century this company is dominating the world of household products in different parts of world. This success of company is because of flexible attitude of company towards modifying user requirements and shifting market conditions. The successful marketing and business strategies of company ensures growth in revenue and constant reputation in world of business.
It is a buyer oriented industry which is ready to know about the requirement of their costumers sooner than any other. P&G is now familiar with the business war going in the market but it has also formed a business map to compete. With Porter’s five forces model Procter and Gamble can successfully eradicate its rival companies and beat the competition anywhere in world.