The authors believe that the first mover has a low level of knowledge about foreign market conditions and also can not use their relationships with other members of the network to acquire, as they have not been internationalized, its activities develop in a national or local network (Olsen, M.; Connolly, D. 2000). This implies that the company will assume a certain risk that seek to minimize using a penetration strategy, which is to cover the nearby markets through input methods that involve a low level of commitment. However, companies can support initiating various strategies to get better results getting the necessary experience through marketing.