For example; Bill Gate the Chairman and co-founder of Microsoft Corporation started by developing “a programming language BASIC” and through innovation has developed many other types of Software with the brand name “Microsoft”. Likewise Stelios Haji Iaonnau the Chairman and founder of easyGroup Ltd started by founding the shipping company Stelmar in 1992, succeeding in that he looked at starting an airline and from there he has moved on to other things (Wikipedia, 2005).