It is worth to note that the presence of Internet has offered greater advantages for businesses (Lin, [7]; Poon and
Swatman, [9]; Vijayaraman and Bhatia, [2]). Businesses could obtain several benefits by participating in e -Business
such as: reduce transaction cost due to elimination of middleman, identify new market, improve intra and inter -
organization communication, engaging better relationship with suppliers and having more opportunities to have
larger playing field with other larger companies (Evans and Wurster, [28]). Moreover, Poon and Swatman [9]
claimed there are five main benefits linked to the adoption of e-Business as: ability to have wider exposure in the
market, direct and indirect marketing, lower communication cost, capture more market and enhance company image.
Hence, shifting to the implementation of e-Business would not only bring abundant benefits to firms but also
allowing them to assess greater opportunities to achieve efficiency and effectiveness as their competitive advantage.