Retail leasing agents and shopping center developers often market their available space to potential tenants by describing its desirable characteristics--great location, good access and parking, fine visibility, high traffic counts, and surrounding retail uses. High market-area population and income are also often cited to document the desirability of a retail location. Because location-sensitive retail tenants are primarily concerned about the value received from a retail location (i.e., sales) in return for a given rental payment, leasing agents should be keenly interested in which location characteristics transfer most readily to a tenant's bottom line in sales. Which aspects of a retail location affect annual sales for small, start-up, in-line restaurants, and what are their approximate values to a prospective tenant?