case study questions
1. How does Idea Bounty fit into the New Agency Model?
2. What possible risks were posed by moving the Peperami account from the creative agency
to crowdsourcing platform Idea Bounty?
3. Why is it important to stipulate requirements clearly in a brief to the community?
4. Why was it important that the brief contained examples of previous Peperami campaigns?
chapter questions
1. What is the definition of crowdsourcing?
2. What is the difference between the wisdom of the crowd and crowdsourcing?
3. Find some examples of online crowdsourcing platforms not mentioned in the chapter.
How can you tell whether or not they are successful?
4. What are the main reasons for crowdsourcing taking off in the last few years?
5. What are the benefits of crowdsourcing for both consumers and brands?