Punnett and Shenkar (2007) described the expanding role of the multinational
manager in a globalized context as a role that "extends well beyond the business sphere"
(p. 484). Punnett and Shenkar found that multinational managers have to negotiate with
"multiple constituencies, such as union and governments; international human resource
management necessitates getting into family issues and managing a joint venture or an
acquisition necessitates sensitivity to people issues that often involve communities as
well as nongovernmental organizations" (p. 484). Punnett and Shenkar surmised regarding the emergence of this role that "instead of a global manager we likely seek a
'world manager,' someone who understands other environments and can serve as a
bridge and a boundary spanner between host and foreign environments" (p. 490).