To explore how CMS are used in organizations to promote ecologically responsible behaviors by
employees, the first research question asks whether any behavioral changes actually occurred in the
three organizations. Although difficult to quantify, the qualitative data suggests some level of causal
connection between the CMS and employees’ behaviors. Many employees expressed thoughts similar
to Rita4 from NFP, who noted that she had been “trying to work better or work harder” to reduce her
carbon footprint since beginning to use the CMS. For Rachel at Vendor 3, the changes were both
specific and general: “I eat less meat. It does make me think when I buy stuff”. In only one interview did
a participant express a negative reaction as a result of his involvement in developing the CMS: